A custom print magazine that turns your company vision, culture, and strategy into something every employee can read, remember, and rally behind.
At twenty employees, you could communicate directly. At fifty, culture formed organically. But somewhere between three hundred and a thousand people, something quietly broke — the clarity that made your company worth building stopped reaching the people building it.
You are not failing at communication. You are using the wrong medium. More Slack channels, more all-hands, more email updates — research is unambiguous that adding digital noise to a noise problem makes alignment worse, not better.
“Only 45% of leaders who claim to communicate a clear vision have employees who actually agree that they do.”
Managers now account for 70% of team engagement variance — but they are not you. Your conviction, filtered through five layers, becomes a memo.
Without formal narrative systems, your company's identity drifts toward industry average. The thing that made it special quietly erodes.
For a company with a $10M payroll, misalignment costs up to $2M per year in misdirected work, excess turnover, and slower decisions.
When Microsoft launched its print magazine Signal in 2025 — 120 pages, featuring CEO Satya Nadella and co-founder Bill Gates — their VP of Communications said it plainly: “We’re in this world where everything seems so ephemeral. It was time to do something that was almost the opposite of that.”
Every ambitious company at scale has tried to solve this problem with premium editorial. Stripe built Increment. The New Yorker has spent a century proving that long-form editorial in print carries ideas further than any broadcast ever could. The pattern is consistent: a beautifully produced, quarterly print publication placed in employees’ hands lands differently than anything that arrives through a screen.
Medici is the studio that makes this possible for founders who want to make an everlasting impact — without hiring a single editorial FTE. We produce the magazine in the CEO's voice, four times a year.— without hiring a single editorial FTE. We produce the magazine in the CEO’s voice, four times a year.
Medici is not for every company. It is for the ones where the CEO genuinely believes the work is important — and where the gap between what they know and what the team knows is visibly costing them.
If you have ever sat in an all-hands and thought “this isn’t landing,” or sent a company-wide email you knew would be skimmed — this is for you.
The critical window. Big enough to have the alignment problem acutely. Small enough that the CEO can still shape the culture directly.
You have convictions about the work — and you can feel the early clarity slowly diluting as you scale. You have made decisions that need context. You have a vision that is specific, uncomfortable, and yours.–$150M. The company is real and growing fast.
Geographic separation compounds the alignment problem. The magazine travels to every location, carrying the same voice.
You have opinions. You have made decisions that need context. You have a vision that is specific and uncomfortable and yours.
You care what things look like. You believe the quality of the object signals the quality of the intention behind it.
“We accept twelve client companies per year. That is the limit — not because of revenue, but because of depth.”
Each engagement requires months of personal access to the CEO. We cannot do that well with more than twelve companies at a time.
Current capacity: 5 of 12 spots taken for 2026
Inquire About AvailabilityEvery engagement starts with a single trial issue. See the finished product — your voice, your story, in print — before committing to anything annual.
A printed magazine of at least 10 pages. Includes a structured 1-on-1 interview with the CEO or Founder and a professionally designed 4-page editorial spread produced in their exact voice. This package requires dedicated, personal time with the founder — and delivers a finished artifact they can hold before committing to anything further.
How much of our time does this actually require?
Eight to twelve structured sessions in the first two months, then three to four hours per quarter. We are designed around the reality that the CEO’s time is the company’s most expensive resource.
Do we have to commit to an annual contract from the start?
No. Every engagement begins with a single trial issue — full production, no strings. Most clients convert to annual after they see what the artifact does inside their organisation.
How do you write in our CEO’s voice without it sounding produced?
We spend months in structured interviews before writing a word. The finished issue reads as if the CEO wrote it — because the ideas, the conviction, and the reasoning are entirely theirs.
Is everything we share confidential?
Completely. We sign a mutual NDA before the Discovery Session begins. The magazine is for internal distribution only and will never appear publicly without your written approval.
We already have a communications team. Does this replace them?
No. Your Head of Comms directs; we execute. Most comms leaders find this gives them a premium deliverable they could not produce in-house.
What does the physical product actually look like?
Premium perfect-bound, soft-touch matte laminate cover, 100lb gloss interior, full colour throughout. We will send you a physical sample before you commit to anything.
Why only twelve companies per year?
Because this work requires the founder’s personal involvement in every CEO relationship. More than twelve is possible. Doing it well is not.
How do we know if we’re the right kind of company?
If your CEO has a specific point of view and can feel the early clarity slowly diluting as you scale — you are the right kind of company.
The question is whether the people building it know that — in the same way you do. Give them the same access to your thinking that you carry into every meeting. Not through another screen. Through something they will hold.
Inquire About AvailabilityLimited to twelve engagements per year. Seven spots remain for 2026.· Limited to twelve companies per year.· Credited to Year 1 if you proceed
The strongest companies are held together by shared belief. Employees need to understand where the company is going, why the work matters, what leadership believes, and how their role connects to the larger story.
A custom company magazine turns that belief into something visible. Something physical. Something employees can hold, revisit, and remember.
Each magazine is built from scratch around your company voice, priorities, and moment in time.
See What Yours Could Look LikeClarity. In the CEO’s voice. Four times a year.
There is a moment in every fast-growing company when the founder’s clarity stops travelling. Not because the conviction is gone — but because the medium has run out of range.
Slack cannot carry it. All-hands cannot hold it. Email cannot earn the attention it deserves. And so a company that was built around one person’s very specific vision slowly drifts toward industry average — not from a failure of strategy, but from a failure of medium.
We built Medici for that moment. We spend months inside a CEO’s thinking — interviewing, listening, reading everything they have ever written. Then we produce a quarterly print magazine in their exact voice, designed with the care of a legacy publication, and shipped to every employee.
Not a newsletter. Not a PDF. A physical object that a person holds, reads, and keeps.
“The medium is the message. And the medium most companies choose for their most important internal communication is the one their employees trust the least.”
The Medici family of Renaissance Florence did not create the works that defined their era. They created the conditions for those works to exist — through sustained investment in craft, beauty, and the people who produced both.
That is the precise analogy for what we do. The CEO’s vision is the work. We create the conditions for it to travel.
a first conversation is the right next step.
Request a Discovery SessionSeven spots remaining for 2026 · Included · Credited to Year 1
Designed around the reality that the CEO’s time is limited and the output has to be worth it.
A half-day structured interview. We produce a sample four-page spread in your actual voice within one week. You see the product before you commit to anything — If there is a fit, we will move forward together.
Eight to twelve structured sessions — sixty to ninety minutes each — to accumulate the voice, context, and institutional knowledge to produce your magazine authentically for years. The deliverable is a 15–20 page voice guide: how you think, speak, and reason.
We write, design, and proof every element. You receive a full draft for review and have one round of revisions — typically light, because we have already built the voice guide. Print production is approximately two weeks from approved files.
Each subsequent issue requires one 90-minute brief session and a single review round. The voice guide we built in Phase I means the quarterly cadence gets faster and closer with every issue — not slower.
“Most of our CEOs tell us the quarterly brief has become something they look forward to. Not because of what goes into the magazine — but because the structured reflection on the past quarter is useful in itself.”
In the immersion phase: eight to twelve sessions at a pace you set. Ongoing: three to four hours per quarter. That is the investment. The return is a company that knows what it is building and why.
Begin with a ConversationEvery issue is a complete editorial publication — not a company update dressed up as one.
The first issue is the anchor. Eight to twelve thousand words — the definitive account of who you are, why you built this, what you will never compromise on, and where this company is going.
Every employee should read it in week one. Every new hire should receive it on day one. It answers the question every employee is quietly asking: does this leadership actually know what they’re doing, and why?
The answer, properly written, changes how people work.
Three to five thousand words. Strategy, decisions made, the road ahead, the honest acknowledgment of what is hard. The uncompressed version of the CEO’s thinking that never makes it to all-hands — written in the tradition of the best leadership letters.
One to two features from the senior team per issue. The CTO on the product. The CPO on culture being built intentionally. The CFO on what the numbers actually mean. Each in their own voice — not a committee memo.
One long-form editorial piece per quarter. A customer story told at the length it deserves. A decision the company made and the full reasoning behind it. Editorial journalism — not press release.
Three to five employee spotlights per issue. Not a gallery wall — a genuine editorial portrait of the humans building this company, across functions, levels, and tenures.
One to two pages. The metrics the company lives by, framed as narrative rather than dashboard. Transparent, considered, and in plain language — because employees who understand the numbers make better decisions.
“The physical quality of the magazine is not a finishing touch. It is the opening argument.”
| Pages | Approximately 60, perfect bound |
| Format | 8.5 × 11 in, US standard |
| Cover | Soft-touch matte laminate |
| Interior | 100lb gloss text, full color |
| Frequency | Quarterly — four per year |
| First issue | 10–12 weeks from immersion |
The Discovery Session produces a sample four-page spread in your actual voice — written, designed, and printed. You see the finished product before committing to anything.
Apply for PartnershipA single conversation to understand your company, your challenge, and whether Medici is the right fit. No pitch. No pressure. If there is a match, we will know.
Book Your ConversationSeven spots remaining for 2026 · No commitment to an annual program.
“We want to see a physical sample before we speak.”
Email studio@medicimagazine.com and we will send one to your office.
The investment reflects the depth of the editorial process, the quality of the physical artifact, and the strategic value of putting the CEO's voice into employees' hands every quarter.
A company with 500 employees and a $20M payroll loses an estimated $2M per year to misalignment in misdirected work, slower decisions, and excess turnover.
The Medici annual program costs between $72,000 and $156,000 depending on company size. For a company where alignment and founder clarity are strategic priorities, the economics are straightforward.
This is not a print vendor. It is a strategic editorial partner for founders who want their company to believe in what it is building.
Four quarterly issues per year. Each one written in the CEO's voice, produced to the standard of a legacy publication, and shipped to every office. Print production and bulk shipping are included for the stated copy volume at each tier. Additional copies, complex multi-site distribution, and international shipping are quoted separately.
Additional copies, complex multi-site distribution, and international shipping are quoted separately. Contact studio@medicimagazine.com for a tailored scope.
Is the Editorial Prototype credited toward the first issue?
Yes. The full $5,000 prototype fee is credited toward the Founder Issue if you proceed. It is not an additional cost. It is the proof of concept that gives both sides confidence before committing to the full production.
What does the annual program include in terms of production?
All writing, editorial design, print production, and bulk shipping to your stated offices are included at each tier. There are no hidden production costs within the standard scope. Requests beyond the stated copy volume or delivery complexity are quoted separately.
How does the first engagement begin?
With a complimentary thirty-minute conversation. We assess fit honestly. If there is a genuine match, we move to the Editorial Prototype or directly to a Founder Issue depending on what is most appropriate for the company.
Can we do a single issue before committing to an annual program?
Yes. The single Founder Issue is designed precisely for this. You experience the full product at the full standard before deciding whether a quarterly program makes sense for your company.
Why is the pricing structured this way?
Because the product is not a print job. It is a strategic editorial process that includes months of CEO access, structured interviews, voice development, long-form writing, and premium production. The price reflects the depth of what we produce and the calibre of company it is built for.
Is everything confidential?
Completely. We sign a mutual NDA before work begins. The magazine is for internal distribution only and will never appear publicly without your written approval.
This is not a marketing device. It is the operational reality of doing this work with genuine depth. Each engagement requires months of direct access to the CEO.
Apply for PartnershipNo commitment. No pitch. A direct conversation about fit.